Information Behaviour of German Youth and Their Opinions Towards Fashion Clothes
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In the article we want to answer the basic research question: What kind of meaning is given to factors of information behaviour by young people from Germany aged from 20 to 24 when purchasing clothes. In the empiric part of the article, we want to achieve the following goals: (1) To find out the importance of influence of individual information sources on the purchase decision made by young people in Germany; (2) To find out how often young people in Germany buy latest fashion clothes; and (3) To compare the groups of young people from Germany with the USA on the perception of influence of individual information sources on the purchase of clothes. The data for the empiric research were collected on a sample of 230 students from several towns in Germany and in the USA.
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In the article we want to answer the basic research question: What kind of meaning is given to factors of information behaviour by young people from Germany aged from 20 to 24 when purchasing clothes. In the empiric part of the article, we want to achieve the following goals: (1) To find out the importance of influence of individual information sources on the purchase decision made by young people in Germany; (2) To find out how often young people in Germany buy latest fashion clothes; and (3) To compare the groups of young people from Germany with the USA on the perception of influence of individual information sources on the purchase of clothes. The data for the empiric research were collected on a sample of 230 students from several towns in Germany and in the USA.
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