Media design method

TL;DRAbstract

To design a medium means to investigate what happens when a new technology is intentionally introduced into an already existing communicative practice. The research team must be able to respond systematically to on-going, many-faceted, and quite unpredictable practices of media use. The scope is such that development and testing will take several years by teams of 3-4 researchers, plus students. This article belongs to the genre of methodology articles. There are few common references regarding methods, and difficult to compare the designs in a methodical way. I will recommend a comprehensive way of doing things. In this article I stake out a public purpose that should be vital to specifically academic medium design, and present a way for it to be both normative and scientific at the same time. The article sketches the basic steps of a theoretically informed practical testing of opportunities inherent in the interfaces and procedures of communication. It is an experience-based techniqu

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