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PLM Emerges as the Key Innovation Driver for CPG - Viewpoints on Innovation
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TL;DRAbstract
With 2010 coming to a close, the consumer packaged goods (CPG) industry is looking to drive innovation and improve new product success in the next decade. However, many companies are attempting to do so with fewer resources — and often with leaders who la
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With 2010 coming to a close, the consumer packaged goods (CPG) industry is looking to drive innovation and improve new product success in the next decade. However, many companies are attempting to do so with fewer resources — and often with leaders who la
Keywords
ViewpointsBusinessProduct innovationKey (lock)Product (mathematics)MarketingNew product developmentInnovation management
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