Attitude-behaviour Discrepancy and Cognitive Disonance: Tactics for Enhancing Compliance in Persuasive Discourse

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Abstract:In this paper I take a conversation analytic approach to examining persuasive strategies for enhancing compliance in talk show interaction. Basing my analysis on the discursive analysis of transcriptions of verbal aggression taken from the former UK TV talk show “Kilroy”, I argue that confl ictual episodes must not be viewed as an expressive act which results from a temporary loss of self-control but instrumentally. The discussion focuses on how guests’ persuasive strategies are based on their ability to fi nd a balance between expressing their (violent) emotions and eliciting personal information from their opponents. Personal information disclosure is therefore key to allowing guests to build alignment and inducing compliance in talk show verbal conflict sequences.Key words: Conversation analysis, persuasive strategies, verbal confl ict, speech acts.Resumen:Desde un enfoque pragmatico-discursivo, el presente estudio examina las estrategias persuasivas que facilitan la adhesi

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