Article10.1016/j.jbusres.2015.07.001

Big Data consumer analytics and the transformation of marketing

Sunil Erevelles,Nobuyuki Fukawa,Linda E.Swayne-2015-07-19-Journal of Business Research

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Keywords

Big dataExploitVariety (cybernetics)Data scienceProcess (computing)AnalyticsResource (disambiguation)Computer science

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