Journal

Journal of Business Research

Elsevier BV. Consumer Behavior in Brand Consumption and Identification. 12,832 works and 975,156 citations indexed by CitedEvidence.

Works

12,832

Citations

975,156

H-index

391

ISSN

0148-2963

Open access

Impact

7.85

Research Topics

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaInnovation and Knowledge ManagementCorporate Finance and GovernanceEntrepreneurship Studies and InfluencesConsumer Retail Behavior StudiesInternational Business and FDITechnology Adoption and User BehaviourConsumer Market Behavior and Pricing