Journal

European Journal of Marketing

Emerald Publishing Limited. Consumer Behavior in Brand Consumption and Identification. 3,907 works and 264,593 citations indexed by CitedEvidence.

Works

3,907

Citations

264,593

H-index

231

ISSN

0309-0566

Open access

Impact

3.73

Research Topics

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Retail Behavior StudiesConsumer Market Behavior and PricingInnovation and Knowledge ManagementCorporate Identity and ReputationMarketing and Advertising StrategiesInternational Business and FDIManagement and Marketing Education