Journal

Journal of Marketing

SAGE Publishing. Management and Marketing Education. 15,156 works and 1,275,717 citations indexed by CitedEvidence.

Works

15,156

Citations

1,275,717

H-index

527

ISSN

0022-2429

Open access

Impact

4.82

Research Topics

Management and Marketing EducationConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyBusiness Law and EthicsBusiness Strategy and InnovationMerger and Competition Analysis