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Peter Naudé

Manchester Metropolitan University(GB)

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88

Papers

1.4K

Citations

22

h-index

31

i10-index

Peter Naudé is an academic researcher from Manchester Metropolitan University. The author has contributed to research in topics: Customer Service Quality and Loyalty & Business Strategy and Innovation & Innovation and Knowledge Management. The author has an h-index of 22, co-authored 75 publications.

Research Topics

Customer Service Quality and Loyalty Business Strategy and Innovation Innovation and Knowledge Management Digital Marketing and Social Media Service and Product Innovation

Papers by this author

works

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective

2022 · Information Systems Frontiers · 52 citations

https://doi.org/10.1007/s10796-022-10294-1

Brendan James Keegan Denis Dennehy Peter Naudé

Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital

2022 · Journal of Business Research · 38 citations

https://doi.org/10.1016/j.jbusres.2022.01.090

Zsófia Tóth Ekaterina Nemkova Gábor Hizsák Peter Naudé

Research topics

topics

Customer Service Quality and Loyalty

Business Strategy and Innovation

Innovation and Knowledge Management

Digital Marketing and Social Media

Service and Product Innovation

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