EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference
2016 · Scientific Reports · 60 citations
https://doi.org/10.1038/srep36487
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16
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319
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8
h-index
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i10-index
Shang-Wen Chuang is an academic researcher from Advantech (Taiwan). The author has contributed to research in topics: EEG and Brain-Computer Interfaces & Visual perception and processing mechanisms & Virtual Reality Applications and Impacts. The author has an h-index of 8, co-authored 14 publications.
https://doi.org/10.1038/srep36487
https://doi.org/10.1038/s41598-019-43885-1
https://doi.org/10.1038/s41598-020-66515-7
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