EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference
2016 · Scientific Reports · 60 citations
https://doi.org/10.1038/srep36487
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30
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227
Citations
8
h-index
5
i10-index
Regina W.Y. Wang is an academic researcher. The author has contributed to research in topics: Color perception and design & Multisensory perception and integration & Consumer Packaging Perceptions and Trends. The author has an h-index of 8, co-authored 26 publications.
https://doi.org/10.1038/srep36487
https://doi.org/10.1038/s41598-019-43885-1
https://doi.org/10.1038/s41598-020-66515-7
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