https://doi.org/10.1108/ijsms-04-2020-0045
S
Sardar Mohammadi
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76
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270
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9
h-index
8
i10-index
Sardar Mohammadi is an academic researcher from German Sport University Cologne. The author has contributed to research in topics: Sports, Gender, and Society & Sport and Mega-Event Impacts & Consumer Behavior in Brand Consumption and Identification. The author has an h-index of 9, co-authored 65 publications.
ORCID: 0000-0001-7078-956XPapers by this author
worksComparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender
2021 · International Journal of Sports Marketing and Sponsorship · 29 citations
Effectiveness of sponsorship type, sport team identification, team support and congruence
2023 · International Journal of Sports Marketing and Sponsorship · 5 citations
https://doi.org/10.1108/ijsms-05-2023-0110
The effect of articulation in sports posters on betting behavior
2023 · Humanities and Social Sciences Communications · 3 citations
https://doi.org/10.1057/s41599-023-01517-0
Sponsorship effectiveness on betting intention-unobserved segmentation
2024 · Humanities and Social Sciences Communications · 1 citations
https://doi.org/10.1057/s41599-024-03515-2
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