Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages
2020 · Journal of Travel Research · 81 citations
https://doi.org/10.1177/0047287520934874
M
Minwoo Lee
Korea University(KR)
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Minwoo Lee is an academic researcher from Korea University. The author has contributed to research in topics: Digital Marketing and Social Media & Customer Service Quality and Loyalty & Technology Adoption and User Behaviour. The author has an h-index of 29, co-authored 163 publications.
ORCID: 0000-0002-4939-2936Papers by this author
worksAssessing brand performance consistency from consumer-generated media: the US hotel industry
2022 · International Journal of Contemporary Hospitality Management · 23 citations
https://doi.org/10.1108/ijchm-12-2021-1516
Dynamic roles of hotel mobile application in customer satisfaction and dissatisfaction: integrating text analytics and impact asymmetry analysis
2025 · International Journal of Contemporary Hospitality Management · 3 citations
https://doi.org/10.1108/ijchm-12-2023-1914
Mapping value co-destruction in online travel agencies: A practice theory and customer journey perspective
2025 · Tourism Management · 2 citations
https://doi.org/10.1016/j.tourman.2025.105197
Is digitalization critical for hospitality firm performance? Longitudinal analysis of CEO’s digital business strategy
2025 · International Journal of Hospitality Management · 0 citations
https://doi.org/10.1016/j.ijhm.2025.104528
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