Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages
2020 · Journal of Travel Research · 81 citations
https://doi.org/10.1177/0047287520934874
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Jung Hwa Hong is an academic researcher. The author has contributed to research in topics: Diverse Topics in Contemporary Research & Diverse Aspects of Tourism Research & Consumer Perception and Purchasing Behavior. The author has an h-index of 3, co-authored 11 publications.
ORCID: 0000-0001-9793-9409Click to start Chat