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Lerzan Aksoy

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127

Papers

6.2K

Citations

36

h-index

64

i10-index

Lerzan Aksoy is an academic researcher. The author has contributed to research in topics: Customer Service Quality and Loyalty & Consumer Retail Behavior Studies & Consumer Behavior in Brand Consumption and Identification. The author has an h-index of 36, co-authored 108 publications.

ORCID: 0000-0002-0264-3275

Research Topics

Customer Service Quality and Loyalty Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer churn and segmentation

Papers by this author

works

Social Profit Orientation: Lessons from Organizations Committed to Building a Better World

2024 · Journal of Marketing · 22 citations

https://doi.org/10.1177/00222429241258495

Leonard L. Berry Tracey S. Danaher Timothy L. Keiningham Lerzan Aksoy

Research topics

topics

Customer Service Quality and Loyalty

Consumer Retail Behavior Studies

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Customer churn and segmentation

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