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Michaël Beverland

University of Sussex(GB)

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274

Papers

9.7K

Citations

49

h-index

96

i10-index

Michaël Beverland is an academic researcher from University of Sussex. The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Wine Industry and Tourism & Customer Service Quality and Loyalty. The author has an h-index of 49, co-authored 233 publications.

ORCID: 0000-0002-3142-0441

Research Topics

Consumer Behavior in Brand Consumption and Identification Wine Industry and Tourism Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Retail Behavior Studies

Papers by this author

works

Loyalty or liability

2017 · Marketing Theory · 44 citations

https://doi.org/10.1177/1470593117705696

Emily Chung Francis Farrelly Michaël Beverland Ingo Oswald Karpen

Building a Lifestyle Brand Through Extensions:Bhumi Organic Cotton

2021 · CBS Research Portal (Copenhagen Business School) · 0 citations

Anjum Khan Michaël Beverland

Research topics

topics

Consumer Behavior in Brand Consumption and Identification

Wine Industry and Tourism

Customer Service Quality and Loyalty

Digital Marketing and Social Media

Consumer Retail Behavior Studies

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