Factors enhancing word-of-mouth influence: positive and negative service-related messages
2014 · European Journal of Marketing · 191 citations
https://doi.org/10.1108/ejm-06-2012-0336
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510
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h-index
93
i10-index
Tim Mazzarol is an academic researcher. The author has contributed to research in topics: Entrepreneurship Studies and Influences & Innovation and Knowledge Management & Family Business Performance and Succession. The author has an h-index of 38, co-authored 434 publications.
ORCID: 0000-0001-7107-7046https://doi.org/10.1108/ejm-06-2012-0336
https://doi.org/10.1017/jmo.2018.29
https://doi.org/10.1080/13215906.2021.1989627
https://doi.org/10.1016/j.jcom.2023.100227
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