Planning and implementing an effective omnichannel marketing program
2018 · International Journal of Retail & Distribution Management · 138 citations
https://doi.org/10.1108/ijrdm-08-2016-0131
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B. L. Berman is an academic researcher from Hofstra University. The author has contributed to research in topics: Nuclear Physics and Applications & Nuclear physics research studies & Quantum Chromodynamics and Particle Interactions. The author has an h-index of 50, co-authored 260 publications.
https://doi.org/10.1108/ijrdm-08-2016-0131
https://doi.org/10.1016/j.physletb.2009.12.050
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