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Qimei Chen

Fuzhou University(CN)

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89

Papers

14.9K

Citations

32

h-index

49

i10-index

Qimei Chen is an academic researcher from Fuzhou University. The author has contributed to research in topics: Customer Service Quality and Loyalty & Consumer Behavior in Brand Consumption and Identification & Digital Marketing and Social Media. The author has an h-index of 32, co-authored 76 publications.

ORCID: 0000-0001-9857-1773

Research Topics

Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Retail Behavior Studies

Papers by this author

works

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

2010 · Journal of Consumer Research · 11K citations

https://doi.org/10.1086/651257

Xinshu Zhao John Lynch Qimei Chen

Restorative effects of small urban parks: a multi-method study using eye-tracking and psychophysiological measures in Fuzhou, China

2025 · Frontiers in Public Health · 3 citations

https://doi.org/10.3389/fpubh.2025.1667502

Yuxi Weng Qimei Chen Xiuping Lin Yumei Chi

Research topics

topics

Customer Service Quality and Loyalty

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Technology Adoption and User Behaviour

Consumer Retail Behavior Studies

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