Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
2018 · Journal of Travel Research · 1,211 citations
https://doi.org/10.1177/0047287518818915
M
Myung Ja Kim
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Myung Ja Kim is an academic researcher from Macau University of Science and Technology. The author has contributed to research in topics: Digital Marketing and Social Media & Diverse Aspects of Tourism Research & Technology Adoption and User Behaviour. The author has an h-index of 42, co-authored 169 publications.
ORCID: 0000-0002-8077-8503Papers by this author
worksMotivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task-Technology Fit Theories
2013 · International Journal of Tourism Research · 133 citations
https://doi.org/10.1002/jtr.1957
Does knowledge matter to seniors’ usage of mobile devices? Focusing on motivation and attachment
2016 · International Journal of Contemporary Hospitality Management · 69 citations
https://doi.org/10.1108/ijchm-01-2015-0031
Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior
2011 · Asia Pacific Journal of Tourism Research · 65 citations
https://doi.org/10.1080/10941665.2011.627355
What Makes Tourists Use Public Transport? Value-Belief-Norm Theory, Environmental, Social, and Governance Factors, and the Sustainable Development Goals
2023 · Journal of Travel Research · 50 citations
https://doi.org/10.1177/00472875231191708
Understanding tourist barriers and personality influences in embracing generative AI for travel planning and decision-making
2025 · International Journal of Hospitality Management · 44 citations
https://doi.org/10.1016/j.ijhm.2025.104105
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