Impact of<scp>COVID</scp>‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model
2021 · Journal of Consumer Behaviour · 73 citations
https://doi.org/10.1002/cb.1998
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131
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h-index
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i10-index
Weisheng Chiu is an academic researcher from City University of Hong Kong. The author has contributed to research in topics: Digital Marketing and Social Media & Consumer Behavior in Brand Consumption and Identification & Customer Service Quality and Loyalty. The author has an h-index of 30, co-authored 112 publications.
ORCID: 0000-0002-8090-5082https://doi.org/10.1002/cb.1998
https://doi.org/10.1038/s41598-024-63637-0
https://doi.org/10.1080/02188791.2023.2268851
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