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Wooyong Jo

Purdue University West Lafayette(US)

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19

Papers

111

Citations

4

h-index

3

i10-index

Wooyong Jo is an academic researcher from Purdue University West Lafayette. The author has contributed to research in topics: Digital Marketing and Social Media & Digital Games and Media & Technology Adoption and User Behaviour. The author has an h-index of 4, co-authored 17 publications.

ORCID: 0000-0001-9789-3113

Research Topics

Digital Marketing and Social Media Digital Games and Media Technology Adoption and User Behaviour Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Papers by this author

works

The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige

2025 · Journal of Marketing Research · 2 citations

https://doi.org/10.1177/00222437251314368

Michael Lowe Wooyong Jo Morgan K. Ward Kathleen D. Vohs

Research topics

topics

Digital Marketing and Social Media

Digital Games and Media

Technology Adoption and User Behaviour

Consumer Market Behavior and Pricing

Consumer Behavior in Brand Consumption and Identification

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