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Chantal Lai

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30

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56

Citations

4

h-index

2

i10-index

Chantal Lai is an academic researcher. The author has contributed to research in topics: Business Strategy and Innovation & International Business and FDI & Consumer Behavior in Brand Consumption and Identification. The author has an h-index of 4, co-authored 26 publications.

Research Topics

Business Strategy and Innovation International Business and FDI Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Diverse multidisciplinary academic research

Papers by this author

works

Le changement de nom de marque : clarification du concept et proposition d'une typologie

2008 · HAL (Le Centre pour la Communication Scientifique Directe) · 1 citations

Isabelle Aimé-Garnier Chantal Lai

Research topics

topics

Business Strategy and Innovation

International Business and FDI

Consumer Behavior in Brand Consumption and Identification

Customer Service Quality and Loyalty

Diverse multidisciplinary academic research

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