Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce
2022 · Journal of Retailing and Consumer Services · 128 citations
https://doi.org/10.1016/j.jretconser.2022.102996
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55
Papers
594
Citations
13
h-index
17
i10-index
Zhaofang Mao is an academic researcher from Tianjin University. The author has contributed to research in topics: Consumer Market Behavior and Pricing & Advanced Manufacturing and Logistics Optimization & Collaboration in agile enterprises. The author has an h-index of 13, co-authored 47 publications.
ORCID: 0000-0002-4538-2618https://doi.org/10.1016/j.jretconser.2022.102996
https://doi.org/10.1016/j.trc.2025.105488
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