Nigerian Consumer Attitudes Toward Foreign and Domestic Products
1999 · Journal of International Business Studies · 136 citations
https://doi.org/10.1057/palgrave.jibs.8490086
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15
Papers
663
Citations
11
h-index
11
i10-index
Chike Okechuku is an academic researcher. The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Consumer Market Behavior and Pricing & Technology Adoption and User Behaviour. The author has an h-index of 11, co-authored 13 publications.
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