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Ulrike Gretzel

University of Southern California(US)

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412

Papers

23.9K

Citations

73

h-index

201

i10-index

Ulrike Gretzel is an academic researcher from University of Southern California. The author has contributed to research in topics: Digital Marketing and Social Media & Diverse Aspects of Tourism Research & Technology Adoption and User Behaviour. The author has an h-index of 73, co-authored 351 publications.

ORCID: 0000-0001-8416-1829

Research Topics

Digital Marketing and Social Media Diverse Aspects of Tourism Research Technology Adoption and User Behaviour Sharing Economy and Platforms Consumer Behavior in Brand Consumption and Identification

Papers by this author

works

Role of social media in online travel information search

2009 · Tourism Management · 3,102 citations

https://doi.org/10.1016/j.tourman.2009.02.016

Zheng Xiang Ulrike Gretzel

The Smart DMO: A new step in the digital transformation of destination management organizations

2021 · European Journal of Tourism Research · 119 citations

https://doi.org/10.54055/ejtr.v30i.2589

Research topics

topics

Digital Marketing and Social Media

Diverse Aspects of Tourism Research

Technology Adoption and User Behaviour

Sharing Economy and Platforms

Consumer Behavior in Brand Consumption and Identification

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