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Iva Atanassova

University of Aberdeen(GB)

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12

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117

Citations

4

h-index

3

i10-index

Iva Atanassova is an academic researcher from University of Aberdeen. The author has contributed to research in topics: Digital Marketing and Social Media & Innovation and Knowledge Management & Technology Adoption and User Behaviour. The author has an h-index of 4, co-authored 11 publications.

ORCID: 0000-0002-7910-187X

Research Topics

Digital Marketing and Social MediaInnovation and Knowledge ManagementTechnology Adoption and User BehaviourEntrepreneurship Studies and InfluencesEconomic Development and Digital Transformation

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