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L.J Schrum

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L.J Schrum is an academic researcher. The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Fashion and Cultural Textiles & Attention Economy in Education and Business.

Research Topics

Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Attention Economy in Education and Business

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Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference

2014 · HAL (Le Centre pour la Communication Scientifique Directe) · 0 citations

Luk Warlop L.J Schrum Dwight Merunka Virginie de Barnier

Research topics

topics

Consumer Behavior in Brand Consumption and Identification

Fashion and Cultural Textiles

Attention Economy in Education and Business

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