The role intuitive decision making plays in project selection in the residential property market: a case study of a medium sized

TL;DRAbstract

This thesis addresses the role of intuition in project selection in residential property development. The paper provides a comprehensive review of existing literature in relation to project selection and decision making. In addition, the examination of the project files of M.A. Ryan & Sons Ltd., a medium sized property development company, has enabled a case study to be carried out on three projects carried out by the organisation. Through the case study, the paper analyses how decision making in project selection can impact on the success or failure of a project. The use of a rational decision making process in project selection is contrasted with projects where intuition alone was used to select a project and where a combination of both intuition and rationality were used. The evidence from this case study would suggest that intuition does have a role in project selection within the Irish residential property development industry. Nevertheless, this paper finds that intuitive dec

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