Intelligence économique et modélisation financière : mise en œuvre d'un outil pour les projets d'entreprises

TL;DRAbstract

Faced with an increasing globalization, enterprises must strive to take into account their economic environment if they wish to gain a sustainable competitive advantage. The analysis and use of financial information is at the very heart of this struggle, which has led us to explore the links between economic intelligence and finance. While the apparent lack of cooperation between the two fields takes its roots within their historical and theoretical developments, we show how the recent developments in behavorial finance, by moving away from the classical assumptions of efficient markets in equilibrium with perfectly rational agents, have reintroduced the need for economic intelligence. After underlying the limitations and risks linked with the typical assumptions of "rational" financial models we then proceed with the development of a valuation tool with a subjective risk aversion factor and show that we can obtain a finer analysis than with standard capital budgeting techniques

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