Dynamic pricing strategies for new products with extended warranty contracts

TL;DRAbstract

An extended warranty provides consumers the opportunity to rectify product failures at little or no cost after the expiry of the base warranty. Empirical evidence has shown that the selling of extended warranty contract (EWC) has become a profitable business in many manufacturing and retail industries. This thesis investigates the dynamic pricing problem for a new product with the option of purchasing an extended warranty contract (EWC). The research simultaneously determines the pricing strategies for both the product and the associated EWC, and the production rate to maximize the manufacturer’s long-term total profit. The results show that the provision of EWC will significantly affect the optimal pricing strategy for the new product, and may also affect its optimal production plan.
\nThe research establishes three mathematical models for making optimal pricing decisions under different operational settings. The first model considers a centralized selling system in which the manu

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