Rozwój sektora usług gastronomicznych w Polsce w latach dziewięćdziesiątych
TL;DRAbstract
The results of the research on catering services and fast food restaurant customers' behaviour in Poland were showed on the background of general tendencies observed on the catering market. The qualitative research was conducted on the Warsaw market in 2000 on the sample of 48 catering enterprises, and in 2001 on the sample of 200 consumers taking advantage from gastronomic services. In the case of catering firms, the following aspects were analysed: the type and location of investigated enterprises, their legal form, number and type of services offered. When consumers' behaviour was analysed, the frequency and motives of out of home eating, factors influencing the choice of fast food restaurants as well as consumers' opinions on quality and nutritional value of dishes served in fast food network were considered.
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The results of the research on catering services and fast food restaurant customers' behaviour in Poland were showed on the background of general tendencies observed on the catering market. The qualitative research was conducted on the Warsaw market in 2000 on the sample of 48 catering enterprises, and in 2001 on the sample of 200 consumers taking advantage from gastronomic services. In the case of catering firms, the following aspects were analysed: the type and location of investigated enterprises, their legal form, number and type of services offered. When consumers' behaviour was analysed, the frequency and motives of out of home eating, factors influencing the choice of fast food restaurants as well as consumers' opinions on quality and nutritional value of dishes served in fast food network were considered.
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