Factors Influencing Customer Loyalty and Choise of Retailers while buying Fast Moving Consumer Goods

TL;DRAbstract

Before several decades a retail store was only a small shop in the locality from where the consumers living nearby would buy groceries and other products that they use on a daily basis and was happy and content with it. This is not the case anymore. From small departmental stores to hypermarkets, there has been massive growth in the retail industry. Now, every retail store tries to attract customers by trying to satisfy the customer’s needs both by making the right product available for its customers and by making it easy for the customer to make the buying decision. One main reason for the same is that the retail industry has a lot of competitors and in order to be successful, any retail store should make sure that they have an edge over the others. The main aim of this study is to find the factors influencing a customer to choose a retail store when buying Fast Moving Consumer Goods. By understanding the same retailers can try and improvise on these factors and thereby increase their

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