La comercialización de libros de segunda: el caso del Centro Comercial del Libro y la Cultura de la ciudad de Medellín, Colombia

TL;DRAbstract

The purpose of this article is to show a description of the marketing of secondhand books in Medellin: the case of Centro Comercial del Libro y la Cultura of Medellin. It contains some descriptions of their internal and external process, as well as the appreciation of its importance in the city. The methodology used in this article consisted in develop a bibliographical exploration of the subject and the open conversations with representative personalities of the respective sectors. From the result of the study predominates the opportunities, strengths, weaknesses and threats currently presented in the marketing of secondhand books in Medellin and the written reconstruction of the history of La Casa del Libro y la Cultura. With these aspects will be established conclusions to improve the weaknesses and to expand the investigation field in the interested areas in the chain of book and culture.

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