Empresas como agentes de benefício para o mundo: reflexão sobre visões de futuro no Brasil

TL;DRAbstract

The objective of this research consisted in exploring the common factor of visions of the future in three segments of the São Paulo community (executives, social entrepreneurs and thinkers), especially with respect to possible cooperative alliances between the world of business and society as a whole, as well as the strategies used to fulfill them. We investigated whether, with their experience of life, the interviewed subjects practiced their visions of the future; what were the common aspects of these visions regarding the future and the future of business; the strategies used to fulfill these common visions perceived as positive and how they could contribute for the discovery of a cooperative relation between business and society. We had 30 interviews (10 from each segment), in accidental sample, recorded and later submitted to an analysis according to Enrique Pichon-Rivière’s Social Psychology referential, with the inclusion of some indicators of the interactive process (cooperatio

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