User Settings
Open AccessArticle10.1089/chi.2013.0072

Nutritional Content of Food and Beverage Products in Television Advertisements Seen on Children's Programming

98

TL;DRAbstract

Most food and beverage products in TV ads seen by children do not meet the IWG nutrition recommendations and less than one half of such ads are covered by self-regulation. Products advertised on children's versus general-audience programming and by CFBAI- versus non-CFBAI-member companies are particularly of low nutritional quality, suggesting that self-regulation has not successfully protected children from exposure to advertising for unhealthy foods and that continued monitoring is required.

Chat with Paper

AI Agents for this Paper

Most food and beverage products in TV ads seen by children do not meet the IWG nutrition recommendations and less than one half of such ads are covered by self-regulation. Products advertised on children's versus general-audience programming and by CFBAI- versus non-CFBAI-member companies are particularly of low nutritional quality, suggesting that self-regulation has not successfully protected children from exposure to advertising for unhealthy foods and that continued monitoring is required.

Keywords

AdvertisingUnhealthy foodChildhood obesityFood marketingProduct (mathematics)ObesityAdded sugarPsychology

Chat

Click to start Chat