A Study of the Börs Restaurant Experience and Forum Ravintolamaailma Bracelets Marketing

TL;DRAbstract

The bracelet of Börs Restaurant Experience and Forum Ravintolamaailma has not made the impact among customers that it could have. The customers have not been aware of the benefits it offers and there have been problems with the promotion. The bracelet is being held as more of an entrance ticket and the goal for it is different. It should be viewed as something that brings more customers to Börs and the whole restaurant experience, something that has value.
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\nIt was clear that the problem was in the marketing and promotion of the bracelet. That is why I chose to write my theory part about marketing. First I discussed the absolute basics of marketing. Following that, I chose to include some guerilla marketing tactics, because I felt that a place that is trying to appeal to a quite young crowd, and that is trying to stand out, could use more radical approaches in their marketing. After this I touched on the 4 P’s, with an emphasis on promotion and finished the theory part with

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