Impact of CSR Practices on Customer Satisfaction and Retention: An Empirical Study on Foreign MNCs in Malaysia

doi:https://doi.org/10.2139/ssrn.2327243

Open AccessArticle10.2139/ssrn.2327243

Impact of CSR Practices on Customer Satisfaction and Retention: An Empirical Study on Foreign MNCs in Malaysia

Zubair Hassan,Aishath Nareeman-2013-01-01-SSRN Electronic Journal

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Keywords

BusinessMultinational corporationCorporate social responsibilityCustomer satisfactionEmpirical researchBusiness administrationCustomer retentionMarketing

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