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Gendered and heteronormative: an examination of media coverage of Kathleen Wynne's rise to power in Ontario

Karalena McLean-2015-04-01-Memorial University Research Repository (Memorial University)
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TL;DRAbstract

Kathleen Wynne’s historic rise to power in Ontario, beginning with the 2013
\nLiberal leadership race and continuing through the 2014 general provincial election,
\npresents a theoretically significant case study to examine media coverage of political
\ncandidates who fall outside of the archetype/norm of “the politician.” Using content
\nanalysis and providing contextual examples to examine media coverage of both events,
\nthis project aims to capture gendered and/or heteronormative media coverage through the
\nuse of various manifest codes. The results of this project indicate that while media
\ncoverage of both events was gendered and heteronormative, the Liberal leadership race
\nwas proportionally more so than the general provincial election.

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Kathleen Wynne’s historic rise to power in Ontario, beginning with the 2013
\nLiberal leadership race and continuing through the 2014 general provincial election,
\npresents a theoretically significant case study to examine media coverage of political
\ncandidates who fall outside of the archetype/norm of “the politician.” Using content
\nanalysis and providing contextual examples to examine media coverage of both events,
\nthis project aims to capture gendered and/or heteronormative media coverage through the
\nuse of various manifest codes. The results of this project indicate that while media
\ncoverage of both events was gendered and heteronormative, the Liberal leadership race
\nwas proportionally more so than the general provincial election.

Keywords

Media coverageArchetypePolitical scienceRace (biology)Power (physics)PoliticsGeneral electionGender studies

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