Exploring the effect of perceived relevance and privacy concerns on consumer responses to online behavioral advertising

Open AccessDissertation

Hyejin Kim-2013-08-01-University of Minnesota Digital Conservancy (University of Minnesota)

TL;DRAbstract

University of Minnesota M.A. thesis. August 2013. Major: Mass Communication. Advisor: Dr. Jisu Huh. 1 computer file (PDF); iv, 85 pages, appendix I.

University of Minnesota M.A. thesis. August 2013. Major: Mass Communication. Advisor: Dr. Jisu Huh. 1 computer file (PDF); iv, 85 pages, appendix I.

Relevance (law)AdvertisingPsychologyOnline advertisingConsumer privacyInternet privacyInformation privacyBusiness

Click to start Chat