Jovem música sertaneja : a construção de marca dos artistas sertanejos contemporâneos
TL;DRAbstract
The Brazilian country music has been hardly changed since the 1970's, when it incorporated the electric guitars.All decades, since then, a new modification appears on the genre.In actual decade, its new manifestation is a style that has been called "sertanejo universitário" (university country music).The high number of artists that suddenly appeared and then stay always on the media led me think about how can the artist-managers bring up their glamorous so quickly.The marketing presences on this process give us the point that the changes on the country music are, actually, market adaptations.Based on that, this work wants to comprehend how the marketing can influence on the branding of contemporaneous Brazilian country artists.What is the relation between marketing and the big glamorous of the Brazilian country music?
Chat with Paper
AI Agents for this Paper
The Brazilian country music has been hardly changed since the 1970's, when it incorporated the electric guitars.All decades, since then, a new modification appears on the genre.In actual decade, its new manifestation is a style that has been called "sertanejo universitário" (university country music).The high number of artists that suddenly appeared and then stay always on the media led me think about how can the artist-managers bring up their glamorous so quickly.The marketing presences on this process give us the point that the changes on the country music are, actually, market adaptations.Based on that, this work wants to comprehend how the marketing can influence on the branding of contemporaneous Brazilian country artists.What is the relation between marketing and the big glamorous of the Brazilian country music?
Keywords
Chat
Click to start Chat