FRAMEWORK FOR ENHANCING COMPETITIVENESS IN CULTURE AND HERITAGE ORGANISATIONS IN THE IRISH TOURISM INDUSTRY

TL;DRAbstract

The culture and heritage sector of the tourism industry has become a major economic sector of enterprise and of wealth creation (Failte Ireland, 2009a). However, as the National Development Plan (2007-2013) notes, the landscape is changing and the tourism industry is at a significant turning point in its evolution due to the economic downturn. Creating a stronger competitive capacity within Irish tourism companies is a challenging issue (National Development Plan, 2007-2013) and a core focus of this research. This research will particularly focus on cultural and heritage organisations where the industry is predominantly made up of micro and small to medium sized organisations. Given these organisation‟s are small they have limited resource pools. However, as outlined in the „New Horizons for Irish Tourism‟ report (Failte Ireland, 2009b), the cultural and heritage sector has „core assets‟ which if leveraged and deployed to maximum capacity, it could result in a competitive advantage.\nS

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