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47

Papers

1.8K

Citations

16

h-index

21

i10-index

Lih‐Bin Oh is an academic researcher from National University of Singapore. The author has contributed to research in topics: Technology Adoption and User Behaviour & Digital Marketing and Social Media & Customer Service Quality and Loyalty. The author has an h-index of 16, co-authored 40 publications.

Research Topics

Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesInformation Technology Governance and Strategy

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