The long tail or the short tail: The category-specific impact of eWOM on sales distribution
2011 · Decision Support Systems · 77 citations
https://doi.org/10.1016/j.dss.2011.02.011
Korea University(KR)
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i10-index
Hojung Shin is an academic researcher from Korea University. The author has contributed to research in topics: Supply Chain and Inventory Management & Quality and Supply Management & Customer Service Quality and Loyalty. The author has an h-index of 14, co-authored 41 publications.
ORCID: 0000-0003-0272-6713Click to start Chat