Consumer Behavior in Brand Consumption and Identification
18 works
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48
Papers
220
Citations
8
h-index
8
i10-index
Sunčana Piri Rajh is an academic researcher from University of Zagreb. The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Regional Development and Management Studies & Digital Marketing and Social Media. The author has an h-index of 8, co-authored 41 publications.
ORCID: 0000-0001-7715-1518Click to start Chat